What Is Digital Marketing?
Digital marketing is type of marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing is often referred to as ‘online marketing’ or ‘internet marketing’ In other words, digital marketing is the promotion of products or brands via one or more forms of electronic media.
Why Digital Marketing?
Digital Marketing is important in this online world. People are consuming digital content on a daily basis. Companies had started recognizing the importance of getting digital to prove to be best in the market. Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
Components of Digital Marketing
Digital Marketing is very huge/vast field consists of :
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Mobile Marketing
- Affiliate Marketing
- Search Engine Optimization (SEO):
Search engine optimization is the process of getting traffic from free, organic, editorial or natural search results on search engines. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their consumers. It is basically done through On Page Optimization and Off Page Optimization.
- Search Engine Marketing (SEM) :
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages through optimization and advertising.
- Social Media Marketing (SMM) :
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
- Email Marketing :
Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.
- Mobile Marketing :
Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
- Affiliate Marketing :
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.The industry has four core players: themerchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Its is done through organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and display advertising.